Description
Series 1: 7 x 60' Series 2: 12 x 60' Series 3: 9 x 60' Series 4: 15 x 60' Series 5: 13 x 60' Series 6: 10 x 60' Series 7: 12 x 60' Series 8: 14 x 60' Series 9: 13 x 60' Series 10: 12 x 60' Series 11: 7 x 60' Series 12: 10 x 60' Series 13: 10 x 60'
Celebrity version: Series 1: 5 x 60' Series 2a: 6 x 60' Series 2b: 3 x 60' Series 3a: 7 x 60' Series 3b: 6 x 60' Series 4: 13 x 60'
Zodiak USA and Banijay Studio North America for ABC/ Paramount
Two wives from completely different backgrounds with opposing morals, social behaviours and parenting styles, swap lives for one week.
Witness a cashed-up, goal-driven Mum of 6 kids who believes strongly in education and structure; swaps lives with a dole-receiving hippy Mum of 8 un-schooled kids, who all live a nomadic life on a bus.
And a modern city-living tech-obsessed Mum who lives her entire life online and in front of the camera; swaps lives with a country-living farmhand Mum who lives life off the grid, and doesn’t believe in technology at all.
The end result is an eye-opening, emotionally charged episode where ultimately, life lessons from both wives, families and children, are shared and learned.
Ratings:
- Paramount Network (US) – outperformed slot average by 42%
- A real success on every key demo, 80% above slot average for women
- Season 1 outperformed the usual slot norm on all demos, and was particularly attractive for the younger demos, especially the 18-34.