London, 24 April 2025 - Anonymous Labs, a leading Web3 IP Venture Builder, today announces a partnership with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, to create a groundbreaking Web3 video game inspired by the hit TV drama series, Peaky Blinders.

Set to launch next year, the ecosystem will transport players into the immersive world of the Peaky Blinders by featuring interactive experiences, games, action sequences and a tokenised in-game currency, all set around the streets of post war Birmingham.  

David Christopher, Group Director, Licensing and Merchandising, Banijay Rights, who brokered the deal, said: “Peaky Blinders is a cultural phenomenon, and we are excited to expand its universe into the Web3 gaming space with the expertise of Anonymous Labs. This project represents a new way for fans to engage with the brand while embracing the future of digital entertainment.”

Joris Van Velzen and Wojciech Gruszka, Head of Web3 and Head of Development, Anonymous Labs, said in a joint statement: “We are thrilled to bring Peaky Blinders into Web3. Our success with Simon’s Cat has proven the value of integrating world-class IP into this space. This deal shows that major IP brands are embracing blockchain as the future. With Anonymous Labs, we’re adding a new layer of innovation, shaping the next era of Web3 IPs in a way that engages both loyal fans and a new generation alike.”

The multi-award-winning Peaky Blinders was created and written by Steven Knight (SAS Rogue Heroes, Taboo, See, Great Expectations). Originally produced for the BBC and distributed by Banijay Rights, it has sold in more than 190 countries and is widely available internationally on Netflix.