Following Banijay Right’s recent landmark partnership with ZURU we’re delighted to announce the Mini Brands MasterChef line has been nominated in a prestigious category at the 2024 Toy of the Year (TOTY) Awards.

Known as the “Oscars of the toy industry,” the TOTYs celebrate the creativity of the global toy community and serve as a key fundraiser for The Toy Federation’s year-round philanthropic work supporting children in need.

Mini Brands MasterChef has been nominated in the Creative Toy of the Year category and can be voted for between now and January 10, 2025 by selecting Mini Brands MasterChef under the Creative Toy Category: https://bit.ly/4ilBGFo.

The winners will be announced at a ceremony on February 28, 2025, in New York City.

Congratulations to the Banijay Rights Licensing team and ZURU on this wonderful achievement.

The Mini Brands MasterChef line comprises real miniature MasterChef creations including food items and accessories allows collectors to create mini versions inspired by the TV show’s much-loved mouthwatering dishes. The non-edible range includes 11 iconic MasterChef-inspired mini dishes such as Japanese Ramen, decadent Cherry Chocolate Cake, or the rare, scented Apple Pie for leveraging the chase and hunt scarcity appeal. In addition, each Mini Brands MasterChef capsule includes intricately detailed accessories such as a UV LED Chef Hat, serving tongs, and serving ware, plus a recipe for the real dish to recreate in full size, further enhancing the licensed collaboration, and enriching the consumer experience.