Description
North South Productions for TLC
Full of Southern charm, the staff at Atlanta's Bridals by Lori, the nation's largest full-service bridal salon, helps brides find the perfect dress for their big day.
In Say Yes to the Dress: Atlanta the action moves to Bridals by Lori, one of the largest bridal salons in the southern states of America. The show takes viewers behind the scenes as a succession of strong-willed brides set out to find their ideal wedding dress.
Of course, what they want does not always match the style preferences of their friends or key family members. Well-informed on all the latest fashions, and with money often no object, these southern belles insist on perfection.
Ratings:
- Season 11 premiered to robust numbers on TLC, reaching over 1m viewers
- #1 for the network during its run, ranked in the top 10 most watched original programme
- #3 in its Saturday timeslot among non-scripted cable programsMade the top 10 most watched cable programs in primetime
- Season 11 averaged 859,000 viewers, ranking #1 weekly during its run.
- The franchise attracts a desirable audience. 61% of viewers are adults 35+,skews female (62%)