Description
The pre-loved wedding dress market is a growing phenomenon and in Second Chance Dresses we follow brides-to- be searching for their perfect outfit for the big day.. Emotions will run high as they meet sellers, share their stories and hopefully find their dream frock.
80% of women keep hold of the sacred garment that is their wedding dress. It’s an important and precious piece of clothing – but for a variety of reasons they sometimes decide to sell them – and this is the series that explores that special transaction and the motives behind it. It also demonstrates the unique personal bond that is formed between buyer and seller. Emotions and memories come hand-in-hand with the purchase of a second-hand, pre-loved dress. You become part of a shared history.
Packed full of stunning dresses, touching personal stories, high drama and feel- good emotion, Second Chance Dresses, provides a fresh take on traditional bridal programming.
Additional information
- TLC (UK) - +19% on TLC’s primetime average
- Multiple opportunities for brand partnerships and extensions