Description
Brand-new series where R&B superstar, Miguel, searches for one young entrepreneur that deserves a contract with one of the UK’s biggest streetwear retailers.
Nine of Britain’s most promising up-and-coming creatives go head-to-head to win the chance to have their first line stocked in a major UK retailer. They all believe they are sitting on the next big streetwear brand and are ready to make the leap from the bedroom to the global market.
Across the series, the creative entrepreneurs are mentored by R&B star and head judge Miguel plus two influential guest judges and complete weekly themed challenges that help them develop their brand.
Ratings
- BBC Three (UK) - more than doubled the slot average for 16-34s
- Performing well for younger viewers