Description

A bold, controversial and illuminating social experiment from the creators of The Secret Millionaire. This groundbreaking programme follows a wealthy family as they assist a family living below the poverty line by giving them substantial amounts of money. Each family hopes the experience will allow their children to gain an understanding of what life is like for others. By bringing together families from different backgrounds, and making giving more personal and direct, the series aims to raise questions about how we respond to poverty on our own doorsteps. • Series 1 peaked at 2.65 million viewers (10.5% audience share) beating Channel 4's slot average • According to Channel 4 data, the series was the 7th most praised programme by viewers in 2009 “Like a family edition of the Secret Millionaire… it’s thought provoking and uncomfortable, but there’s no denying this is emotional television.” (TV Times)