Description
Described as ‘Oprah’s successor’, Michelle Phan is a global phenomenon and the undisputed queen of lifestyle content, with an enormous fan base worldwide that reaches well over 1.3 million on YouTube alone.
ICON is a magazine-style format that bridges the gap between TV and YouTube by offering broadcasters an exciting opportunity to align themselves with the digital generation and entice young and content-hungry viewers to their channels.
Each episode brings together the most influential lifestyle creators of Instagram, Twitter and YouTube as they take viewers into their world of fashion, beauty, wellness, travel, cooking and more. The interactivity of YouTube and reactive nature of the TV show allows viewers to express their views on content allowing them to influence future broadcasts, creating a show which is relevant to young audiences.
All adaptations can be adjusted to offer a unique twist, depending on local needs, trends and wants. This thrilling new initiative combines Michelle Phan’s international appeal with the expertise of rising local stars, to deliver unbeatable original content in an ever-growing number of territories.