Cabelo Pantene

Competition reality series to find the new face of global haircare brand Pantene.

40,000 applicants applied and were whittled down to ten finalists who were then put through a series of challenges judged by experts from the industry – photographers, hairdressers, models alongside guest judges from the world of showbiz.

In each episode, one contestant is eliminated leaving three girls to battle it out in the final to win the coveted prize of starring in Pantene’s next national campaign.

Additional information

• TVI (Portugal) - 4 seasons aired successfully